Brand Development of Custom Products
If you’re a wholesaler looking to create or launch into the spa market… we can take you from product concept to making the cash register ring. We know the spa and salon market. With over 23 years in the beauty biz we know how to get your bottles and jars off the shelf and into the shoppers hands. In fact, our President, Carol Phillips, wrote the book on salon retailing, In the Bag- Selling in the Salon. The salon and spa market can be a very viable method of distribution … if you know the inner workings of the “beauty biz mindset”.

Oversee product development and packaging for custom formulas Define product philosophy Design custom product formulas Source laboratories fill houses, decorators, and bottle vendors Incorporate spa product sales philosophy Test products for service compatibility Create Signature Spa Treatments around your product line Design packaging, labeling, hang tags, copy writing Write product sales fact sheets Design Pre-Launch marketing and PR program Design In-Spa merchandising program, point of purchase, events, shelf talkers Define sales distribution methods Train in-house and field sales consultants