B2B Manuals
If you are trying to make your mark in the salon or spa market, how you get your product message imbedded into the minds of the spa staff is critical to long-term success. We can develop a comprehensive in-store manual illustrating the unique features, benefits, uses, and presentation techniques for all products. Proper explanation and presentation of products to clients is essential for retail success.
Manual Topics we have included for customers:

  • Comfortable Selling Techniques
  • Why clients buy and why they don't
  • Professional recommendations that pay off

  • Effective use of Spa Prescription pads
  • Verbal-selling skills: Getting comfortable talking retail
  • Step-by-Step selling sequence for each department
  • Step-by-Step treatment protocol
  • Colossal Closing techniques by service
  • Overcoming objections
  • Personalizing each service
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